There are two major models of website. One is a direct sales page, where the customer lands on the page and either buys or leaves. Even then, buying can result in the customer joining your list. The other website model is where you build a community around a topic and then market products to that community that they tell you they want. Like the list, the community allows you to contact you members over and over again and gradually build a trusting and caring relationship. You need to do this because…
LOCATING PRODUCTS
Once you choose a niche, then you want to keep you eyes open for products that your customers have indicated are the types of products that they are interested in. You also may want to actively search for these products.
There are numerous large affiliate program management networks where you can join and then search their database, using keywords, to locate appropriate products. I’ll recommend two as a starting point. They are:
- Clickbank - https://www.clickbank.com
You can search through Clickbank’s database of over 10,000 digitally delivered products (ebooks, mp3’s, software, membership sites, etc.) and find ones that are ideal for your customers. Then you retrieve the referral URL to use in promoting that product, and use it in appropriate places. Clickbank tracks the sales that you makes and pays you twice a month via check.
2.CommissionJunction - https://www.cj.com/ This is a huge network that large businesses hire to manage their affiliate programs selling just about every product imaginable from ebooks, to flowers, to travel…countless product categories. You sign up and search their database, and when you find a product that you want to promote, you apply for that particular product’s affiliate program.
Sometimes approval is automatic and at other times someone has to physically review your application. The Commission Junction system sends you an email telling you whether or not your application was accepted, and how to log-in to retrieve URLs to use in promoting the product. Commission Junction handles all of the tracking and pays you via check or electronic fund transfer.
A FEW TECHNIQUES
make your message easy to consume and understand.
Avoid the cute website with pictures of smiling people holding a wad of money, but with no indication of how you earn it.
People often go the Internet for information, but not necessarily with the intention of buying something.
AFFILIATE MARKETING TIPS
01-Focus On One Product Or Promotion At A Time
There are thousands of potential products that you as an affiliate can promote. You can only effectively promote a few because it does require concentrated and orchestrated effort.
When you promote too many different products you don’t put the necessary creativity and repetition into promoting ANY of the products,
and as a result you never generate the necessary momentum. You also appear to be a butterfly, flitting from flower to flower, not really committed to any product, and willing to promote anything.
Select only high quality products that are a perfect match for your market.
Look at the life-cycle of that product, and then flow your promotions out on a promotional calendar.
Even on very short-term promotions, you should plan on doing at least three mailings. It’s been proven that sending three emails promoting the same product often produces exponentially better results than sending one email promoting three different products.
02- Use Videos To Promote Affiliate Products
03-Use PROOF In Your Affiliate Promotions
Of all the things that you can do to improve all aspects of your marketing, this may be the biggest one! People are naturally skeptical,
and that’s a good thing! However, that means that you need to not just make assertions -- you need to prove what you say to them.
Proof can come in many different forms. One of the most powerful ones is “social proof.” That’s where others prove your point. That’s what testimonials and even using quotes from recognized experts brings to the picture.
If you study Internet marketing, one of the trends you’ll notice is a tendency to encourage people to visit a blog and post on a topic. Seeing that others are posting on a topic, and are excited about it, VERIFIES to
observers that they too should be interested in a topic, or should take a certain action. People like to see that others are taking the same action… that others thought that taking a given action was a good idea.
Another form of proof is offered through video. Video testimonials are so powerful because the viewer can see that it’s a real person giving the testimonial AND they can read that person’s body language.
04 -Write Articles To Promote The Product
Writing articles to promote specific products is perhaps my most powerful free promotional tool. In the article you provide greatinformation, and then “gently” point your reader to a product that youare promoting.
